Our Story

LIFE IS A MOVIE AND WE LOVE TO STRUT DOWN THE STREET IN STYLE

Adit and Sanya moved back from New York in 2024, they missed their walks around SoHo, the new pop ups in West Village, the vintage stores in Williamsburg, and the outfit inspirations on 5th Av . That’s how Cove & Lane came to life—a brand inspired by their experience, made for the modern Indian. 

WE ARE NOT JUST AN APPAREL BRAND, WE ARE A LIFESTYLE

Cove and Lane celebrates the many occasions and moments of our lives today. Our love for travel, food, art, adventure, games night with friends, bar hopping, planning family brunches, or post-work happy hours with colleagues -  is shaped by the outfits we wear and the confidence we carry.

The right outfit doesn’t just complement the moment, it becomes a part of it, helping you feel at your best in every situation.

UPDATED MODERN CLASSICS WITH A COMMITMENT TO QUALITY

Our goal is to create high-quality, stylish, and timeless clothing that transitions effortlessly from day to night and desk to dinner, fitting seamlessly into your everyday hustle.

design , black cuff angle
design , Crop Top with Smocking right side waist angle
design , Colourblock Cotton Polo front angle
design , Pleated Top waist angle

WE’RE ALWAYS LOOKING TO PUSH THE BOUNDARIES OF HOW FASHION IS TRADITIONALLY PERCEIVED

We believe that progress is a collective journey. Our aim is to create a collaborative culture, building communities with like-minded founders, artists, and creators with a passion to inspire. 

It may seem ambitious, but we’re just having fun.